When hair seems to lack balance, boost the hydration and shine with Amika Normcore Signature Shampoo 33.8 oz., a sulfate free shampoo designed for daily use. It gently cleanses locks while reinforcing each strand’s ability to retain moisture. Suitable for all hair types, including color- and keratin-treated locks, it leaves hair feeling re-energized and light.
Full of the good stuff hair needs, such as fatty acids and collagen-boosting nutrients, instead of what it doesn’t, this shampoo has no parabens, phthalates, gluten or artificial colors. Instead, it relies on the power of nature to rehydrate and promote hair health. It lathers up thanks to coconut acid, which further conditions the hair.
Vegan and cruelty-free, it is full of vitamins and antioxidants that are needed for soft, smooth and healthy hair. From the roots to the tips, strands are enveloped in nutrients that strengthen and repair existing damage, as well as create a barrier from free radicals and heated styling from causing more damage.