Sustain the brilliance of cool blonde shades by cleansing with Joico Blonde Life Violet Shampoo, 33.8 oz. This color treated hair shampoo prevents brassiness and discoloration and extends the appearance of light colors.
Violet Shampoo is formulated with the amino acid arginine to repair damage and add strength. A blend of Monoi oil and Tamanu oil nourish every strand and increase shine while protecting color-treated hair from environmental stress. The SmartRelease liposome delivery system creates a continuous shield from damage during styling. This gentle cleanser is free of sodium lauryl sulfate and sodium laureth sulfate.
Apply Blonde Life Violet Shampoo to wet hair, massage to develop a rich lather and leave in for one to three minutes. Rinse and apply Blonde Life Violet Conditioner. For longer-lasting color, use these treatments at least two to three times a week. Follow with styling products in the same line such as Blonde Life Brilliant Glow Brightening Oil and Brilliant Tone Violet Smoothing Foam.