Build up resilience while gently cleansing hair with Joico Defy Damage Protective Shampoo, 33.8 oz. This shampoo for damaged hair strengthens bonds and prolongs the vibrancy of color. Regular use leaves tresses looking healthier with renewed shine and softness.
A protective lipid mimics the oils found in healthy hair to protect against damage caused by exposure to chemical processes, heat applied during styling and ultraviolet rays. The SmartRelease extended liposome delivery system features the amino acid arginine, strengthening keratin and nurturing rosehip oil. Moringa seed oil supplies antioxidants, vitamins and minerals to repair existing damage. This formula is free of sodium lauryl sulfate and sodium laureth sulfate.
Apply Defy Damage Protecting Shampoo to wet hair. Massage to develop a luxurious lather and rinse. Provide hair with more protection by using Protecting Conditioner. Regular applications of the Defy Damage Masque can repair existing damage and seal in lasting protection. Protect strands from styling damage by using Protective Shield prior to blow-drying.