In one easy step, tone and lighten hair with Joico Vero K-Pak Base Breaker. Subtle toning is achieved with the ammonia-free formula. The gently controlled warmth softens growing hair to allow your blonde to last longer between salon visits.
In a quick ten minutes, lighten your hair up to 1 level with the ammonia-free formula. Hair is left shiny, brighter and lightened. For best results, mix with 20 Volume Veroxide in a 1:1 ratio on virgin hair.
Joico puts joi at the heart of their company to help clients and stylists create a beautiful world. Beauty starts with healthy hair and their products take damaged hair and restore the luster and shine. They provide support to the salon community on a global scale.
Since 1975, they became pioneers in the industry for their use of keratin protein to repair hair. Over the years, the company has further revolutionized the industry with its patented Bio-Advanced Peptide Complex, Quadramine Complex and ArgiPlex Technology. Their high-quality products are safe with no animal testing.