You can search far and wide for hair color products that resist fading, but none compare to Joico New Color Intensity by Vero K-PAK. Sapphire blue makes a statement that is both calming and electric. You can feature it alone or mix it with one of the other 19 colors offered to feature your own personal style.
Thanks to K-PAK’s patented Quadramine Complex and the Kukui Nut Oil combination in this concentrated formula, the application of the color leaves your hair soft and manageable. It strengthens each strand as it conditions, making the sapphire blue shine like a gemstone.
You can apply the color directly from the tube with gloved hands. No developer is needed to set the color; just let it set for 20 minutes and rinse thoroughly. Try a variety of patterns, such as vertical or horizontal application, diagonal application for a diffused look or foils for dramatic contrasts.
Look no further than Joico for color that lasts through 15 shampoos.