Alterna Haircare

Alterna Haircare crafts innovative products based on the principles of hair care science and a minimalist philosophy. A full line of shampoos, conditioners, treatments and styling products are formulated without unnecessary additives such as parabens, damaging sulfates or harsh chemicals. These effective, cruelty-free products can transform the appearance and condition of tresses in salons and at home. Alterna debuted as a clean hair care brand in 1997.

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Alterna - Frequently Asked Questions

How do Alterna Caviar products work?

Alterna formulates products with caviar extract. This luxurious ingredient nourishes hair. Choose a shampoo and conditioner for your hair type and concern in addition to hair care treatments and styling products from the Caviar Anti-Aging Restructuring Bond Repair, Replenishing Moisture, Infinite Color Hold, Smoothing Anti-Frizz, Multiplying Volume, Clinical Densifying or Professional Styling lines.

Does Alterna make hair care products for every texture?

Alterna offers products for every hair texture. The Caviar Anti-Aging Collection includes products for color-treated, processed or damaged hair. The appearance and condition of frizzy hair can benefit from the Smoothing Anti-Frizz product line. Increase the volume of fine strands with Multiplying Volume formulas or thicken thin hair with the Clinical Densifying line. Use Alterna Professional Styling products on any hair texture.

Are Alterna products safe for color-treated hair?

Alterna Caviar Anti-Aging Infinite Color Hold products are formulated to keep shades from fading. A color-safe shampoo, conditioner, serum, and topcoat spray protect hair and provide the benefits of the Caviar Anti-Aging product line. These formulas can deliver up to 70 days of lasting color and shine. Many products in the vegan My Hair. My Canvas. line are also safe to use on hair that has been color treated.

How do I choose the right Alterna products?

The best Alterna products depend on your hair texture, type and concerns. Dry hair may benefit most from Caviar Anti-Aging Replenishing Moisture products. Treat damaged hair with Restructuring Bond Repair products. Alterna also makes Smoothing Anti-Frizz products and Multiplying Volume and Clinical Densifying for thin or fine hair. Create any style with Professional Styling products.

Should I use Alterna hair serum everyday?

Check the instructions for each Alterna serum. The Infinite Color Hold Dual-Use Serum prolongs color vibrancy and enhances shine. Apply this serum to clean, damp hair prior to styling or mix with conditioner to create a masque and leave on strands for three minutes. Apply Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum 3.4 oz to damaged portions of dry hair before bedtime two to three times per week and shampoo in the morning.

How do I use Alterna masques?

Select an Alterna masque formulated for your hair type or concerns. Deep repair and moisturizing masques are both options in the Caviar Collection. A restorative mask such as the Alterna Caviar Anti-Aging Restructuring Bond Repair 5.7 oz is intended for use once or twice weekly depending on hair type and texture. Cleanse hair and remove excess water before applying the masque. Leave masque on hair for three minutes before rinsing.

Are Alterna products cruelty-free?

Alterna does not test on animals. Products in the Caviar Collection contain fish ingredients in the form of caviar extract. Products in the My Hair. My Canvas. line are vegan. This product line features Vegan Botanical Caviar sustainably sourced from a farm in Bohol, Philippines. The production of this product is governed by the code of conduct of Relations and Responsible Purchasing of Crodarom.