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Pravana was founded in 2004 by industry veteran Steve Goddard. Pravana’s cutting edge products provide high performance salon quality beauty solutions. Their innovative products use only the best quality ingredients available, including their award-winning ChromaSilk permanent creme color, creative color leader Vivids, the Pure Light blonding collecting and The Perfect Blonde toning line as well as texturizing, styling and post color care. They aim to redefine personal hair care by making the highest quality products with a responsible approach.

Acquired by Henkel Beauty Care Professional in 2017, they are now headquartered in Culver City, California at the world-class #AcademyofHair. The brand is constantly creating inspirational techniques and formulas, working together with the industry’s best stylists, together with a following of over 1 million fans across social media. They are one of the top brands in the digital media marketing world.