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Pravana was founded in 2004 by industry veteran Steve Goddard. Pravana’s cutting edge products provide high performance salon quality beauty solutions. Their innovative products use only the best quality ingredients available, including their award-winning ChromaSilk permanent creme color, creative color leader Vivids, the Pure Light blonding collecting and The Perfect Blonde toning line as well as texturizing, styling and post color care. They aim to redefine personal hair care by making the highest quality products with a responsible approach.

Acquired by Henkel Beauty Care Professional in 2017, they are now headquartered in Culver City, California at the world-class #AcademyofHair. The brand is constantly creating inspirational techniques and formulas, working together with the industry’s best stylists, together with a following of over 1 million fans across social media. They are one of the top brands in the digital media marketing world.


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What is the best product for eliminating brassy tones in blonde hair?

Pravana’s Perfect Blonde Masque works to neutralize yellow tones while moisturizing deeply within 5 minutes. Coconut oil is used to infuse optimal shine and strength, while ultra-violet dye gets rid of those harsh brassy tones. This product is free of sulfates, parabens, formaldehyde, cocamide DEA and phthalates among many other ingredients that are known to be harmful to the environment and users.

Which product is best for heat protection from styling?

Pravana NEVO Intense Therapy Leave-In Treatment provides moisture and protection from heat styling. Natural astringents calm and soothe the scalp, while strength-building proteins add additional health and strength to your hair.

What product is the best hair color correcting dye?

Pravana Chromasilk Vivids Creme Hair Color with Silk and Keratin Protein (Vivid Violet) is the best hair color correcting dye. It works to enhance natural oils in the hair while providing long lasting color. Specially designed to dye hair to the desired color, it also works to make hair feel smooth, soft and shiny. This product provides intense color while keeping hairs natural follicles strong and healthy.

Which product is the best hair-moisturizing product to be used with Pravana Chromasilk colors?

Pravana’s Creme Developer is the best hair-moisturizing product specially designed to be used with Pravana Chromasilk colors to enrich and lighten the look of freshly dyed hair. It works quickly to lighten hair while enhancing the color of dyes used without damaging your hair. Free of harsh chemicals and parabens, it leaves hair sleek and soft.

What is the best product to enhance the shine in hair?

Pravana Nevo Hydra Pearl Drops is the best hair moisturizer to enhance shine in hair. This oil elixir is a deep moisturizer that repairs hair and leaves it shiny, sleek and soft. The Hydra Pearl Drops offer all day protection and replenish hair with instant shine. Pravana’s team excels at offering customers all natural hair products with the most natural ingredients available to the beauty industry. Products are free of parabens and sulfates as well.

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