American Crew Fiber Cream provides medium hold and a natural-looking shine to control hair and give it a refined texture. The cream has emollient properties that give hair a smooth feel.
The fiber cream is ideal for medium to long hair and on all hair types. The product is lightweight and not too rigid, which allows for movement, especially in longer hair.
Put some product in your palm and rub your hands together. Then apply generously on damp hair from roots to ends and let your hair air dry afterwards. Otherwise, use a small amount on dry hair and style it with your hands or a brush.
Polymers create the visible fibers in the cream for hold and style control. Hair also looks and feels fuller, with a matte finish.
American Crew was founded in 1994 by stylist David Ruccuglia for men who care about their appearance and want to retain their masculinity. The brand was one of the first to focus specifically on men. Its hair, shaving, body, and styling products are sold worldwide.