If your carefully styled strands fall flat by the end of the day, you need a product to help build volume as it holds. Aveda Pure-Formance Thickening Paste BB made for men adds thickness to hair even as you fashion it.
This unique formula works with 93% ingredients harvested directly from nature. The most important secret to this recipe is called Alma, which works to plump each individual hair on your head making your style appear thick and touchable. In addition, the paste holds from morning to night so you don’t have to sacrifice neatness for that natural body you crave.
For best results, work product in from the scalp and gradually style towards the ends of your hair. It is usable in damp or dry hair and it suitable for all types.
As with all Aveda products, this styling weapon comes with its own breathtaking aroma. Scent notes of sweet lavender, fresh spearmint, earthy vetiver and other floral components top off an already irresistible formula.