American Crew Heavy Hold Pomade 3 oz

American Crew Heavy Hold Pomade is a water-based pomade that provides high shine and a matte finish. It works best for sculpting and creating smooth hairstyles. It’s also easy to use and has long-lasting hold.

While the product can be used on any type of hair, it’s recommended for men with curly or thick hair that is unruly. It’s versatile enough for either slick, formal looks or fuller, more casual styles.

To use the pomade, use a small to medium amount and rub your hands together to emulsify it. Work the pomade evenly through either dry or towel-dried hair with your hands, going from roots to tips. Use a comb to make your hair appear sleeker, if you wish.

Stylist David Ruccuglia founded American Crew in 1994 to create products specifically for men who were interested in grooming and improving their appearance, yet didn’t want to appear effeminate. Its body, hair, styling, and shaving products are known for a signature masculine scent that combines spices and citrus.