Introducing the newest innovation in hair care from Joico Vero K-Pak – the Base Breaker Cool! Perfect your color services like never before without worrying about overprocessing. The ammonia-free formula is gentle enough to color and bleach on the same visit, while controlling warmth and subtly toning each strand. With its simple yet effective 10-minute processing that lifts virgin hair up to one level, rest assured that retouches between blonding services will be incredibly fast and easy! So why wait?
Since 1975, they became pioneers in the industry for their use of keratin protein to repair hair. Over the years, the company has further revolutionized the industry with its patented Bio-Advanced Peptide Complex, Quadramine Complex and ArgiPlex Technology. Their high-quality products are safe with no animal testing.