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Joico

Joico has been a leading manufacturer of hair color and care products for 45 years. This brand led the way in developing keratin-based strengthening hair color treatments. Further innovations dialed in a more beneficial and long-lasting hair color application. More recent advances such as the Quadramine Complex, Bio-Advanced Peptide Complex and cutting-edge ArgiPlex and SmartRelease technology set Joico permanent and temporary color, hair care and styling products apart.


Joico Frequently Asked Questions

How does Joico hair color support hair health?

Joico hair color products have contained the strengthening protein keratin since 1975. Today, many of the brand’s permanent and temporary hair colors feature a Quadramine Complex of amino acids, biomimetic ceramides and an exclusive lipid blend for hair color and care. ArgiPlex Technology restores levels of the amino acid Arginine, which gets depleted during hair color treatment. LumiShine Repair + Color strengthens strands and doubles shine.

What are the latest Joico innovations?

The most recent Joico innovation is the Defy Damage Proseries, which debuted in 2019. These products protect bonds and optimize color with an updated liposome delivery system. Joico does not test on animals. The brand instead confirms product safety through voluntary human patch testing and non-animal alternative testing.

Does Joico make shampoo and conditioner?

Joico makes several types of shampoo and conditioner. Choose from shampoo and conditioner for hair conditions, such as joiFULL volumizing products, HydraSplash hydrating formulas or the Defy Damage Protective line. You can also use shampoo and conditioner for your hair color, such as the Blonde Life Violet Shampoo 10.1 oz. and Blonde Life Violet Conditioner 8.5 oz. Combo Pack.

Which Joico hair color formulas are permanent?

Joico Vero K-Pak Hair Color is a permanent creme hair color that comes in a wide variety of shades. Mix one part Vero K-PAK color and one part Vero K-PAK Color Veroxide. This system combines hair color with the brand’s award-winning Reconstructor to enhance the appearance of healthy locks during every treatment. Maintain color-treated hair with Joico K-PAK Color Therapy Shampoo and Conditioner or a shade-specific formula.

Can I use Joico products for temporary color?

Joico Color Intensity is a line of temporary hair color products. Use these shades separately or mix colors together to create custom shades. Joico Vero K-PAK Intensity Semi Permanent Hair Color Ruby Red 4 oz. and other shades are formulated with kukui nut oil to condition hair and promote a healthy appearance. Other temporary formulas such as Tint Shots cover roots to prolong looks.

Will Joico hair color require the use of developer?

When using permanent Joico Vero K-PAK hair color, it is usually necessary to mix one part color with one part Vero K-PAK Color Veroxide. The strength of the formula, such as Joico Vero K-Pak Color Volume Veroxide Creme Developer, (6%) 20- 32 oz, depends on how much lift you need. Be sure to confirm application time for the intended color results with minimal damage or irritation.

How long has Joico made hair color products?

Joico was founded in 1975 and has made hair color products for over 45 years. The beauty and personal care company Zotos International, Inc. is the brand’s parent company. Since the 1970s Joico has used keratin-based complexes in hair color and care products. Stylists trust this brand to produce reliable results with minimal damage while infusing strength and shine during color processing.

If you would like information on straight hair and in particular how Joico Moisture Recovery Balm can be used for coarse hair, read this short LaLa Daisy Beauty Blog.