Did you know that dyed hair loses the most color in the first few washes after treatment? Thankfully, Living Proof Color Care Shampoo, 32 oz. helps preserve the look of your locks. This color treated hair shampoo gently cleans your locks and won’t cause your color to fade.
Unlike other similar products, this shampoo doesn’t use silicones or sulfates to protect your hair. Instead, it features a combination of surfactants that were chosen for their ability to retain color. It also has film and ester formers that repair any damage to the hydrophobic layer of your hair.
In fact, this shampoo was designed to protect the hair from hard water minerals and other materials that can cause the color to fade. It even limits the harm caused by wet combing.
This citrus-scented shampoo doesn’t just prevent color fading, either. It also provides protection from ultraviolet rays. The UV filter additionally decreases the production of free radicals that can negatively affect your locks.