Aveda Large Wooden Paddle Brush

Aveda's mission is caring for the world we live in, with everything from the products they make to the way they give back to society. Aveda was founded by Horst Rechelbacher, a pioneer of holistic beauty, who began working in a salon at the age of 14. He was inspired to create Aveda while in India, leaning on the ancient art of Ayurveda to promote balance in mind, body and spirit. They consider the effects of their products not only on skin or hair, but on body, mind and emotion as well. Aveda is committed to using organic ingredients. One of Aveda's best selling products is their be curly curl enhancer. While intensifying curl, it also boosts shine and combats frizz. Natural ingredients like wheat protein and organic aloe infuse the styling creme, and expand when hair is wet, while retracting when hair is dry to help intensify your wave or curls. It includes Aveda's own pure-fume aroma with certified organic lemon, germanium, bergamot, orange, and other pure flower and plant essences.