Joico JoiFULL Volumizing Shampoo, 10.1 oz. is the best volumizing shampoo for flat, limp and lifeless locks. Excess oil and impurities are washed away to give thin hair a lift. It gently cleanses to remove build-up that weighs hair down while plumping strands for full, luxurious volume. It is specifically designed to thicken the texture of fine hair.
The botanical extracts of bamboo, rice protein and lotus flower add light and airy body and fullness. The plant-powered essentials enhance hair’s texture with the gravity-defying lift you’ve always desired. Formerly thin, flat locks are now thicker-feeling, bouncy and supple. The added volume lasts up to 24 hours for a long-lasting, voluminous style that completely transforms the look of lifeless strands.
For thick, luxurious lift and bounce, apply to wet hair and massage from scalp to ends. Lather and rinse, then repeat if needed to remove oil, dirt and product build-up. Dry then style as desired for head-turning bounce and healthy-looking volume.